Stop wasting time on generic content that doesn’t convert
Copy solutions that save you time, build trust, and drive enquiries without the overwhelm
You're Great at What You Do
Content Creation Shouldn’t Drain Your Time
You’re brilliant at serving your clients. But content creation? That’s a different story. Maybe you’re:
- Spending hours creating content when you should be growing your business or working with clients
- Getting inconsistent results across platforms that make your brand look unprofessional
- Using AI, but everything sounds robotic and nothing like you
- Worried your content isn’t building trust with the people you want to reach
Here’s what many businesses don’t realise: your content is probably only speaking to people who think like you.
But there are four main personality types, and if you’re only addressing one, you’re missing 75% of potential clients.
The Human Part of the 'AI Sandwich'
Most businesses face two extremes. They’re either drowning in manual content creation or using AI and getting generic results that sound like everyone else.
I bridge that gap.
With almost 20 years of copywriting and content creation experience, I now specialise in strategic AI setup that:
✓ Captures your authentic voice (not robotic templates)
✓ Teaches your systems to speak to all four personality types
✓ Saves you hours every week
✓ Creates professional content that builds trust and converts
You get the efficiency of AI with the expertise of a professional copywriter. And that, quite frankly, is the best of both worlds.
What Does 'The AI Sandwich' Actually Mean?
Think of it like this…
Layer 1
Human Strategy (Me)
I interview you, understand your business, identify your ideal clients, and create the strategic framework for your content.
This is where personality-based messaging, brand voice, and authentic positioning come in. This is the layer most businesses skip – and it’s why their AI content sounds generic.
Layer 2
AI Execution (Your System)
With proper instructions, AI becomes an efficient tool that creates content quickly. But it only works because it has expert guidance.
Without strategy, AI is just… generic. With strategy, it becomes a powerful tool that saves you hours.
Layer 3
Human Refinement (You or Me)
The final layer is review and polish. You (or I, if you choose ongoing support) ensure the content is on-brand and ready to publish.
This is where expertise shows up again – knowing what works, what doesn’t, and how to refine.
Most businesses are missing the strategy from Layer 1 or the refinement from Layer 3
They’re using AI without a distinct blueprint or their unique voice. That’s why it sounds robotic or fluffy with no personality.
I’m the human bookends that make AI actually work for your business.
Why 75% of Your Content Might Not Be Landing
Your ideal clients don’t all think the same way. There are four main personality types, and each one needs to hear different things.
The Results-Driven Client
Needs: Quick wins, fast results, bottom-line benefits
Wants to know: What’s the ROI? How fast can I see results?
If your content doesn’t show them the outcome and the speed, they’ll move on.
The Detail-Oriented Client
Needs: Step-by-step processes, data, proof
Wants to know: How exactly does this work? What’s the process?
If your content lacks structure and evidence, they won’t trust it.
The Creative Client
Needs: Authenticity, creativity, emotional connection
Wants to know: Will this feel like me, and will I enjoy the journey? Is it authentic?
If your content sounds corporate and generic, they’ll scroll past.
The Relationship Client
Needs: Trust, support, community
Wants to know: Can I trust you? Will you support me through this?
If your content doesn’t build a connection, they won’t engage.
Most businesses only speak to one type – the one that matches how they think.
My AI Content Setup ensures your content speaks to all four, so you connect with everyone, not just 25% of your audience.
Simple Process, Powerful Results
We explore your business, your clients, your voice, and what makes you different. This is where I understand your authentic brand and the transformation you offer.
Step 2: Strategic AI Setup
I create custom AI prompts, brand voice guidelines, personality-based messaging examples, and complete documentation. Everything your system needs to write like you and speak to all four client types.
Step 3: You’re Ready to Go
Use your new AI system to create professional content in minutes, not hours. Or choose ongoing support if you’d rather hand it off completely.
The Results:
⏱️ Save 4-10 hours per week
Get time back for client work and business growth
✅ Consistent, professional brand voice
Look cohesive across all platforms
💬 Content that sounds authentically like you
No more robotic, generic output
🤝 Build genuine trust with ideal clients
Content that connects and converts
What Business Owners Are Saying
Choose What Works For You
AI Content Setup £297
Get your foundation right. Complete AI setup, personality-based messaging framework, and full documentation.
Perfect for businesses ready to create professional content while keeping control.
Ongoing Content Support £497+
Hand it off completely. Professional content created for you every month. Research, create, proof and implement.
Perfect for business owners who’d rather focus on clients than content.
One-Off Projects £750+
Need specific content pieces? Website copy, email sequences, sales pages, PDF downloads or print copy and more.
Perfect for businesses with specific content needs, without an ongoing commitment.
Ready to Stop Wasting Time on Generic Content That Doesn't Convert?
Book a free 20-minute discovery call to discuss strategic AI setup and content creation. We’ll chat about your copy and content challenges and explore if Market Avenue is the right fit for you.
No pressure, no hard sell – just a helpful conversation.
On our call, we’ll cover:
✓ Your current content situation and biggest frustrations
✓ Your goals and what you’d like to achieve
✓ Whether my services are a good fit
✓ Next steps (if we both feel it’s right)